Senior consultants, spacious and comfortable focus group rooms equipped with audio, video, two way mirrors.
Depth and Variety of Methods
Focus Groups, Mini Focus Groups, Triads
We have specially equipped rooms for carrying out group dynamics, including audio visual recording system. In addition we can offer streaming service. Gasell room (two way mirror).
Groups are moderated by senior analysts and the same moderator carries out the analysis of the information obtained, contributing a greater wealth and depth to the results obtained.
Led by a senior moderator, who receives in-depth training on the subject of inquiry. In general, in-depth interviews are directed to more complex profiles, as well as specialized topics or to profiles that simply merit a more personal interview.
Among the advantages of implementing this technique are that we can go beyond just the simple statement of the interviewee because it becomes a participant observation interview, being able to visit the interviewee’s home and analyze the consumption behavior before one or more categories by the family, as well as on the other hand to analyze a pattern of consumption in a certain point of sale.
In order to obtain information complementary to the observation and that serves as material that corroborates a certain behavior can also include recording in audio and video.