Offering a range of studies and tools adapted to your information needs in commercial and marketing decision making.
The best implementation to get the best results
At GRM we offer the most complete and advanced range of studies and tools tailored to serve your information needs for commercial and marketing decision making. We offer international standard qualitative and quantitative research including services such as the implementation of field work at national and international level.
GRM, through the international network of market research agencies IRIS, has strategic alliances with global market research agencies.
WE OFFER THE FOLLOWING TYPES OF STUDIES
- Consumer behavior analysis
- Mystery shopper
- Service audit
- Price sensitivity
- Brand tracking
- Image and brand health studies
- Evaluation of advertising campaigns (pre and post test)
- Uses and habits studies
- Brand positioning and segmentation
- Customer satisfaction
- Internal 360 Surveys
- Home Visit
- Product Tests